We go back to 2005 and a market stall in Spitalfields – back when that place really had a buzz and East London was happening!
Our nights were kept busy designing and making handmade jewellery and our days spent gallantly trying to persuade gentle city-folk and the odd tourist to purchase our creations. Our guiding principles based on aiming to create easy to wear fun and fashionable pieces for a youngish (at least at heart!) city crowd. Sit back and enjoy our circular flow-chart helpfully illustrating our design process:
So, over the past few years we've gradually increased the amount of retail we do as well as the size and scope of our ranges. However, our ethos of designing and making fun, fashionable, and personalisable accessorries has most definitely remained the same. In fact our new flow chart is remarkably similar to the old one (although with age and experience we're slightly more zen about failed ideas these days!)